Big White Wall (BWW) is a digital platform designed to improve individuals’ capacity for self-care of their emotional and behavioral health and wellbeing. BWW was created in the United Kingdom in 2007, expanded to Australasia in 2011, and to the United States in 2014. Our experience has shown that providing a wide range of behavioral health services, anonymized peer support, and immediate access to evidence-based tools via a digital platform empowers people to seek assistance when they are ready to address behavioral and emotional wellbeing health needs. BWW provides clinical, evidenced based 24/7 access to support your members outside of normal business hours.


Our digital platform is supported and facilitated by clinically trained health care professionals with expertise in emotional and mental health. BWW includes peer support, creative expression, self-management tools and CBT based guided courses. The platform is available 24/7 on desktop and mobile devices, allowing members to access the community whenever and wherever it’s needed. BWW is an intervention for those feeling low or experiencing emotional or wellbeing issues, an early intervention and wrap-around support for those in psychological distress and support for alcohol and other substance abuse issues as well as holistic support for those with chronic medical conditions or other health issues.

With over 6 years of providing services to members in the UK, NZ and US, BWW has realized proven results and self-reported outcomes for our members.

BWW has developed its clinical methodological framework in partnership with one of the leading mental health organizations in the world, the Tavistock and Portman National Health Service Foundation Trust. In addition, the company employs an expert clinical team, including a psychiatrist and clinical psychologist, who govern and provide updates on evidenced-based approaches to providing mental health/chronic condition support services in digital environments. Our science is grounded in models of social health with clinical oversight.

With over 6 years of providing services to members in the UK, NZ and US, BWW has realized proven results and self-reported outcomes for our members.

  • 95%
    95% of members feel better after participating
  • 73%
    73% share an issue for the first time
  • 80%
    80% self-manage their psychological issues through BWW
  • 2/3
    2/3 would not normally have sought help for emotional health issues.
  • 67%
    67% adherence rate for engaged members
  • $560
    $560 savings per member to the UK National Health Service

These results provide tangible outcomes for our customers through health cost savings, reduced employee absenteeism/presenteeism, decreased depression and anxiety scores and adherence to HEDIS measures.

Contact us to receive additional information on studies, independent reviews and results.


BWW is the credible outcomes-based addition to other services that support participant well-being. Our platform can be used as a standalone offering or as a way for participants to address issues before, during or after other therapeutic interventions. BWW contracts with the following types of service providers:

Health Plans
University Student Health Centers

Health Systems
Employee Assistance Plans (EAPs)


Awards we've received include:

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Our Big White Wall US operations is headquartered in New York City. You can write to us at:

Big White Wall, ATTN: Media and Client Relations, 111 E 14th St, New York, NY 10003 Phone: 917-281-2649

Media inquiries:

We look forward to working with you!
Nancy Cox, Vice President of Sales